Employees:
51~100
Year Established:
2016
Business Type:
Trading Company
Yiwu Chiao Trade Co., Ltd. was founded with a mission: to inspire and impact the world with vision, purpose, and style.
We're constantly asking ourselves how we can do more and make a greater impact-and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world-without charging a premium for it. And we've learned that it takes creativity, empathy, and innovation to achieve that goal.
Every idea starts with a problem. Ours was simple: Glasses are too expensive.
Our founders were students when one of them lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don't recommend this.)
The others had similar experiences and were amazed at how hard it was to find a pair of great frames that didn't leave their wallets bare. Where were the options?
It turns out there's a simple explanation. The eyewear industry is dominated by a single company that has been able to keep prices artificially high while reaping huge profits from consumers who have no other options.
We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.
There's nothing complicated about it. Good eyewear, good outcome.
