Shandong Wanda Boto Tyre Co., Ltd.

In the 30 years of development, China Wanda Group has gone through the trilogy of "Science and Technology Promotes Ascension, Brand Creation, Cooperation and Development". At present, the group has total assets of more than 80 billion yuan, covers an area of more than 6 million square meters, and employs more than 13,000 people. It has successively entered the top 500 Chinese enterprises and the top 500 Chinese manufacturing enterprises, ranking top ten in the top 100 private enterprises in Shandong Province. In recent years, we have always adhered to the development concept of "forever starting a business, never doing business, not being the largest enterprise, and being the healthiest enterprise", aiming at "emphasizing innovation drive, building port logistics, petrochemical rubber integration, forming a leading industry, outstanding the development strategy of diversified development of the industrial structure fully promotes industrial transformation and upgrading, accelerates the transformation of new and old kinetic energy, and the scale and strength of the enterprise continues to increase, showing a good momentum of steady development.
The tyre industry is one of the pillar industries of Wanda Group. The tyre project has been under construction since November 2003. It has introduced internationally renowned production equipment and laboratory testing equipment from the United States, Germany, Italy, Japan and Netherlands. The production process has an annual production capacity of 3 million all-steel heavy-duty tyres, 15 million semi-steel radial tyres and 100,000 construction machinery tyres. The company has complete technical innovation, product development and quality assurance system. The company has established a complete ISO9001, ISO14001, OHSAS18001 management system. The products have passed 3C, IATF16949, US DOT, European ECE, Gulf GCC, Brazil INMETRO and other products. Product is exported to 160 countries and regions around the world. It has been ranked among the top 75 tyre industry in the world for 8 consecutive years and the top 500 Chinese chemical companies. It has been rated as "China Quality Credit Enterprise" and "Advanced Unit of Foreign Trade and Economic Cooperation", and has entered the top ten exporters of Chinese tyre manufacturing enterprises. It has been one of the first batch of three certification enterprises of China Export Inspection and Quarantine Bureau. One of the six major tyre brands. In order to further enhance brand awareness and corporate image, since October 1, 2017, Wanda Boto has invested heavily in CCTV platform to carry out brand promotion activities. At the same time, the exclusive title of " the Premier League Night" column, more than 100 media stations on the title activities were publicized. In July 2018, Wanda Boto continued to launch the third brand promotion, which was broadcasted on CCTV-1 "Network News Broadcast" every Saturday and Sunday, and successfully landed in Times Square in September.
In the development of the company, special attention is paid to the application of new technologies, and an intelligent three-dimensional warehouse has been built to realize the automatic management of the tyres. In the production control, the MES system is applied, from the placement of raw materials, the storage of components, to the finished products. Detection, the realization of the entyre process of information tracking, any tyre can be traced back to the specific operator and operating machine.
In the past fifteen years, Wanda Boto has continuously realized the development and growth of the industry through innovations such as technology and management. After that, it will continue to innovate to adapt to the changing market situation and rely on its excellent product quality to bring safe and comfortable driving experience to users around the world.