Founded in 2007 ZOZOCO combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their men's clothing loves to keep their demographic open, hoping to appeal to all audiences with their products. Though never acknowledging one specific demographic over another, ZOZOCO collections generally display a look revolving around youth, fitness and sport.
ZOZOCO is made in boxer brief, brief ,jockstrap, sportwear, swimwear styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, ZOZOCO stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, men's clothing designs and styles.
The ZOZOCO company defies limits, not only in its design, color choice and look but also in its use of fabric. ZOZOCO company prides itself on choosing fabric carefully, and often has custom fabric made for their clothing, specifically. Being a somewhat sporty style,ZOZOCO believes their clothing should “feel natural and comfortable yet also be durable and of the highest quality.”