Dongguan Golden Lirenwan Underwear Co., Ltd.

Dongguan Golden Lirenwan Underwear Co., Ltd. was founded in 2012. It is a large-scale home apparel company integrating R&D, design, production and sales. It is mainly engaged in mid-to-high-end fashion pajamas, stylish home wear, casual home wear and other series of products; the company Located in Dongguan City, which enjoys the "famous manufacturing city", the existing plant covers an area of 4,000 square meters. It has introduced a full set of the most advanced professional production equipment for home wear from Japan and Germany. With unique design, novel styles, stable quality, and thoughtful The service and the principle of small profits but quick turnover have won the unanimous recognition of our customers and established long-term and stable cooperative relations with many chain retailers and agents. "Beauty Bay" has become a fashionable homewear brand favored by consumers and respected in the industry.
The company has two own brands of " Lirenwan " and "Mengbaduo", upholding original design, from comfortable and skin-friendly fabric experience, extraordinary design concepts, perfect arc craftsmanship, interpretation of fashionable popular concepts, and respected The light luxury style of "confidence, nobility, elegance, fashion and simplicity" in Japan and South Korea allows clothing to awaken the hidden charm of women, highlighting the young people's desire to show themselves and liberate their nature. Based on the integration of beautiful and elegant design styles, humanistic ideas and ergonomics, we bring sexy, elegant, romantic and confident to every woman.
Letting fashion no longer be extravagant is the spirit that "Beauty Bay" has been pursuing. The company adheres to the service concept of "focusing on customers, working together for a win-win"; "seasonal clothing, value-for-money" business tenet; "quality first, honesty and trustworthiness" principle; in line with "exquisite workmanship, excellence, sincerity first , The business philosophy of "winning by quality"; with "honesty, unity, innovation" as the basis of our product design, research and development, and market expansion, we will build a new characteristic of Lirenwan culture and spirit; pay attention to the concept update, introduce the latest equipment and technology, and strengthen the staff Advanced technology training, always adhere to the first-class management, first-class quality, first-class service, continue to create classics, and constantly shape perfection.
Brand Positioning
Beauty Bay Homewear
1. Product positioning: mid-to-high-end brand positioning, advocating happiness and sharing, and bringing sexiness, elegance, romance, and confidence to every woman;
2. Brand personality: Japanese and Korean "confident, noble, elegant, fashionable, simple" light luxury style;
3. Channel positioning: mainly store monopoly and high-end underwear brand combination stores, supplemented by chain brand OEM processing;
4. Consumer groups: 20-50 years old, mature women and fashion people who pay attention to the quality of life and yearn for a harmonious home life;
5. Product selling points:
(1)The style is fashionable, simple and generous;
(2)It has the natural advantages of pure cotton: soft hand feeling, good moisture absorption, and excellent air permeability;
(3)Adopt environmentally friendly active printing and dyeing technology and have been finalized and fixed: the product will not fade;
(4)Using knitting and knitting technology and processed by eroding and mercerizing: the product is lint-free, ball-free, and not easily deformed;
(5)The embroidered patterns used are all made by professional designers of "Beauty Bay" who are highly sensitive to fashion trends