Shanghai Bacchus Liquor Co., Ltd.

Shanghai Bacchus Limited Company, with more than 2500 employees, was established in 2003. The registered capital is 120 million. Its annual sales exceed one billion yuan, which is the largest cocktail production, alcopop research and development center in China. Among them, RIO Alcopop, Bacchus's sub-brand, possess more than 70% market share.
Shanghai Bacchus Limited Company has constantly focused on the development, production and market expansion of RIO Alcopop since its establishment. After years of development and innovation, Rio now has become the synonym of alcopop, spurring the whole alcopop industry to develop. Rio focuses on Chinese young generation's life experience and inner feelings, promoting the innovation of wine industry with passion and dream, and creating a new category of wine for China with the spirit of innovation and new philosophy.
Shaping a new category with a global perspective Alcopop, a newly-developing cocktail, has been emerging rapidly in the worldwide, which has been popular in European, American and Asian market for many years. Furthermore, with mature industry regulations, its consumer groups is large and have great potential. Rio introduced alcopop, this new category, into China to form a new concept of drinking and expand a broad market space. It can be prospected that alcopop will become the fifth category of wine, after white spirit, beer, red wine and rice wine.
With the brand effect to promote industry progress
As one of the earliest brand which introduced alcopop into China, Rio possess more than 70% market share. Rio always adheres to the development strategy of sustainable development, As an industry pioneer, Rio not only sets a good example for others to follow through perfecting its international image, but also promotes the maturity and development of the industry through establishing industry rules. Through its brand influence, Rio is now promoting the progress of the whole alcopop industry
Consisting on product innovation with capacity layout
The company's headquarter is located in Pudong Kangqiao Industrial Development Zone in Shanghai. At present, the four operating factories are in Shanghai, Tianjin, Sichuan, and Chengdu, while the Foshan factory in Guangdong which will own a strong production capacity to meet both the domestic and overseas markets' needs is under construction.
The company has advanced production facilities which refer to the whole closed, full pipeline automatic production lines, and it possessed FSSC22000 qualification certificated by DNV and ISO9001 quality system certification. Meanwhile, the company has advanced analytical equipment, laboratory commissioners with professional analysis expertise and skilled staff, which provide a strong guarantee for the products' quality.
Broadening the channel with intensive spreading
RIO advocates the "relaxed" concept which has become the spirit interpretation for the young group. It paid great efforts for advertisement from offline to online. The visibility of the products in the variety entertainment program and soap opera drew great attention for Chinese alcopop industry and enhanced the customers' cognition for this new brand variety.
The intensive communication is a prerequisite for the channel coverage. After years of market operation, RIO has done the development of the modern channel, the traditional channel and the nightclub channel. At the same time, the e-commerce channel is still growing with a high speed and the catering channel is at its first step. The products cover all the provinces and municipalities with more than 260 major prefecture-level cities and more than 1,300 county-level cities. Also, Rio's products are sold to Hong Kong, Taiwan and many other countries like Singapore, Italy, Spain, Vietnam, Myanmar, Cambodia, and Malaysia.
Practicing corporate responsibility with social welfare
After years of development, RIO has gradually become a leading brand in Chinese cocktail.