In 2018, O'right began to direct our strategy towards achieving our zero carbon goal by leading zero carbon initiatives guided by core values of Green, Sustainability, and Innovation. Since the birth of our first shampoo, we have been committed to product, social, and environmental responsibility. We aspire to be great instead of big, taking giant leaps to make a big difference for the environment in our race to zero carbon and zero impact.
The O'right logo, which represents our commitment to doing what's best for future generations and our planet, is proof that we have been on the right path since the very beginning of our green journey towards sustainable development. The ''O'' in ''O'right'' symbolizes our vision of a beautiful, sustainable planet, while ''right'' refers to doing the right thing for people, society, and the environment.
As the leading green beauty brand in Taiwan, Hair O'right International Corporation is the home to Asia's first GMP certified green cosmetics plant, which is certified to ISO 9001, ISO 22716, ISO 50001, ISO 14001, ISO 45001, ISO 14067 and Carbon Neutrality PAS 2060 by BSI. Our product manufacturing relies on renewable clean energies of solar and wind power, along with water recycling systems. O'right is one of the very few beauty manufacturers established in Taiwan that engages in green research and development, green design, green processing and creative marketing. Since 2006, we began initiating a green innovative plan to fully promote green practices and concepts and become a social enterprise that is focused on creating green value. From the procurement, raw materials, design, production, delivery, usage and recycling of green products, we strive to create an eco-friendly environment for everyone and future generations to enjoy. We are fully against the use of harmful substances, and therefore our products do not contain endocrine disrupting chemicals, colorants and plasticizers. As a green advocator, we insist on using formulas that benefits human but also benefits the environment. In 2018, we reframed our sustainability strategy to a zero carbon and zero impact one with the aim to reduce our business environmental footprint. Knowing what customers need is not enough, we have to think about the impact of our products on the environment as well.
O'right strives to reduce environmental impact in every way, from manufacturing to recycling. Our actions include replacing plastic made from petroleum with organic plastics, developing green innovative products, using green energy during green manufacturing process, implementing a low-carbon delivery system, assisting customers in green renovations and provide green consulting services and building a green resource recycling system. We save energy and reduce carbon, making sure to fulfill our corporate social responsibility to protect the earth.
In 2018, we focus on 10 of the SDGs that align with our activities to scale up our green impact and become closer to achieving our visions for a greener tomorrow. The SDG framework stimulates action on 5 key themes: people, planet, prosperity, peace and partnerships. Guided by our core values Green, Innovation and Sustainability, O'right strives to create green products, green services as well as social and ecological value.
